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Pick a topic, draft a blog post, and publish. Check. See ya next week *closes laptop*. Unfortunately, this is still the typical content development process for many businesses and marketing teams. Content is approached as if it's just another box to check on the way to SERP performance. We create
"Blog traffic is up 120% y/y!" Picture it: you've just communicated that excellent result to your client. And while it extracted a smile, the delivery didn't inspire the fanfare you expected. Instead, the client responds with: "What does that mean?" As search marketers, it's easy for us to live in
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Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.
When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.
Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.
Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.
Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.
Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.
