How to Scale SEO With Wildcard Content and Other News
This month's newsletter intro contributed by SEO team member Cristiana Hawthorne. Hello everyone, and happy December! We are right in the middle of the Q4 holiday season, and we're enjoying all the hustle and bustle... Even if it can get a bit crazy! We hope you manage to find some time off to cozy up […]
When to Involve Your SEO Team - SEO Tactics for SEM Accounts
SEO and SEM should work together, right? We all know that we don’t market in a vacuum, and there is a ton of value for those of us in search to collaborate and dominate our clients’ most important results pages. But let’s be honest, there’s a divide between paid and organic search, and it goes […]
When To Involve Your SEM Team - SEM Tactics for SEO Accounts
SEO and SEM should work together, right? We all know that we don’t market in a vacuum, and there is a ton of value for those of us in search to collaborate and dominate our clients’ most important results pages. But let’s be honest, there’s a divide between paid and organic search, and it goes […]
How And Why Google's Search Term Report Update Impacted Visibility
As those of us on the paid side know, September brought a new update to Google Ads’ search term report. Google updated the report, which used to show a large portion of user search terms, to include only “terms that were searched by a significant number of users.” We’ve been monitoring the impacts across some […]
Why PPC Is A Long Game, Too
Okay, we’re throwing this out into the crowded abyss of content that attempts to answer the question “How do I optimize Google Ads performance?” Because there are a lot of “tips,” even more “tricks,” and a few things “you won’t believe you missed” out there. And, well, we’re writing this, so you can guess what […]
Next Door: A Social Media Advertiser's Guide
Next Door Ads Overview Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need to know to create solid […]
What Is Brave Ads? An Advertiser’s Guide
TL;DR: People are annoyed by ads, simply because they’re everywhere and can be intrusive. As a result, they’re flocking to privacy-first Browsers, Search Engines, & Ad Blockers in droves. One of the brightest stars in secure browsing is Brave, a browser built to protect user data above everything else. In recent years, Brave has rolled […]
Ad Transparency: What It Is And How It Affects Social Media Marketing
Who knew that the 2016 presidential election would change the course of digital advertising? Following revelations of Russian infiltration into American’s news feeds, invasive data collection practices by the (now closed) political consulting firm Cambridge Analytica and a trip to Washington DC by Facebook’s Mark Zuckerburg, ad platforms are reacting by bringing more transparency to […]
