Table of Contents
A website is unique, so your SEO strategy should be too. The reality of SEO is that not every strategy and tactic you learn applies to every type of client. For example, a client that sells shoes will have a different strategy to a client that sells software - their goals are quite different.
Ecommerce SEO, while still leaning on the principles of researching and auditing, often has a set of different rules, objectives, and common tactics. We’re writing this article to help other SEOs understand our process and share some of our favorite tactics that have proven successful in the past.
We'll cover a few areas in this suite of posts that will help you create a successful foundation for your ecommerce clients and propel them into rich, long-term SEO strategies.
How to Consider Ecommerce Goals
Common objectives we see with clients and prospective clients are a great insight into the E-Commerce industry as a whole. In this post, we'll cover how each objective enables us to build strategy and how they differ.
How To Identify and Measure Performance Issues
Most of the time, when ecommerce retailers look for a new SEO team, something has happened to performance. Whether that’s sales or just pure traffic, there usually is something going on. It’s important - when analyzing past performance - to segment the website to identify where the decline is happening and if there’s any chance for improvement. In this post, we'll cover where to look for common E-Commerce performance issues.
Common SEO Issues on Ecommerce Websites
(And How To Fix Them)
No two websites are the same, but when it comes to building ecommerce websites, most come with their fair share of SEO issue overlap. In this post, we detail some of the most common SEO issues we see when auditing and updating an ecommerce site, and how we've gone about fixing them in the past.
The Uproer Ecommerce Approach
So how does Uproer do ecommerce differently? I’m so glad you asked! In this post, we talk about our cyclical ecommerce approach that involves a consistent research and measurement phase.