The Guide to Ecommerce SEO

Table of Contents

A website is unique, so your SEO strategy should be too. The reality of SEO is that not every strategy and tactic you learn applies to every type of client. For example, a client that sells shoes will have a different strategy to a client that sells software - their goals are quite different. 

Ecommerce SEO, while still leaning on the principles of researching and auditing, often has a set of different rules, objectives, and common tactics. We’re writing this article to help other SEOs understand our process and share some of our favorite tactics that have proven successful in the past.

We'll cover a few areas in this suite of posts that will help you create a successful foundation for your ecommerce clients and propel them into rich, long-term SEO strategies.

How to Consider Ecommerce Goals

Common objectives we see with clients and prospective clients are a great insight into the E-Commerce industry as a whole. In this post, we'll cover how each objective enables us to build strategy and how they differ.

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How To Identify and Measure Performance Issues

Most of the time, when ecommerce retailers look for a new SEO team, something has happened to performance. Whether that’s sales or just pure traffic, there usually is something going on. It’s important - when analyzing past performance - to segment the website to identify where the decline is happening and if there’s any chance for improvement. In this post, we'll cover where to look for common E-Commerce performance issues.

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Common SEO Issues on Ecommerce Websites
(And How To Fix Them)

No two websites are the same, but when it comes to building ecommerce websites, most come with their fair share of SEO issue overlap. In this post, we detail some of the most common SEO issues we see when auditing and updating an ecommerce site, and how we've gone about fixing them in the past.

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The Uproer Ecommerce Approach

So how does Uproer do ecommerce differently? I’m so glad you asked! In this post, we talk about our cyclical ecommerce approach that involves a consistent research and measurement phase.

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Jess Girardi

Jess Girardi

Jessica is an award-winning SEO and e-commerce enthusiast with 8+ years of experience in the field. She leads powerful holistic search strategies for clients of all sizes and works with SaaS and e-commerce brands to build their organic presence. She's a Gemini, vegetarian, and all-around woo-girl.

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SearchLite - Don't Sleep on Category Page Content

This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.