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SEO plays a key role in the growth of SaaS businesses. With an SEO strategy tailored to your SaaS company, you can tap into a high-ROI source for customer acquisition and develop a lasting competitive advantage.
However, SEO is not just about driving more traffic to your site. It's also about attracting the right kind of traffic - the kind that is most likely to convert into paying customers. This requires a deep understanding of your target audience, as well as the ability to create high-quality, engaging content that resonates with them.
This is where an SEO agency can make a huge impact. But, not all agencies are created equal. We’ll show you have to evaluate them and make the best decision for your company.
How to Use this List of SaaS SEO Agencies
If you're reading this article, you're likely in the early stages of an SEO agency search. Hiring the right agency is crucial. So, we want to provide you with advice on how to use this article to your advantage.
- Before you begin contacting SEO agencies, conduct a post-mortem on why your previous agency partnership failed. If you don't learn from the mistakes of the past, then you're doomed to repeat them.
- Read the next section which will help you think through your most important considerations when hiring your next agency.
- Review the list below of the top SaaS SEO agencies and choose 3-5 to reach out to and set up introductory meetings.
- Follow our agency evaluation advice as you meet with and interview SEO agencies.
- Come back to this list if none of the agencies in the first batch panned out and repeat steps 3 & 4.
How to Hire a Great SaaS SEO Agency
Understanding the Importance & Key Benefits of SEO Agencies for SaaS Companies
SEO can be a complex and ever-changing field, and it can be difficult for businesses to keep up with the latest trends and best practices. This is where a SaaS SEO agency can be incredibly valuable. By working with an agency, you can tap into their expertise and experience, and benefit from a tailored strategy that is designed to meet your specific business goals.
One of the best ways to ensure the success of your SEO strategy is by hiring a professional SaaS SEO agency.
There are several key benefits to hiring an experienced SaaS SEO agency. First, you'll be working with experts who understand the industry and can create a tailored strategy that aligns with your business goals. This can help ensure that your SEO efforts are focused on the areas that will have the biggest impact on your business.
In addition, a SaaS SEO agency will have access to the latest SEO tools and tactics, which can help accelerate the growth of your organic search visibility. This includes everything from keyword research and analysis tools, to technical optimization and content strategies.
Finally, working with a professional agency can help save you time and resources, allowing you to focus on other areas of your business. SEO can be a time-consuming and resource-intensive process, and it's often more efficient to hire a team of experts for what it would otherwise cost to hire a single in-house employee.
To recap, here are the key benefits of working with an experienced SaaS SEO agency:
- They’ll be able to develop outcome-driven strategies tailored to your business
- Their experience in the field and up-to-date knowledge will accelerate your growth
- You’ll get an experienced team of SEO experts for the cost of one internal employee
Criteria for Evaluating Top SaaS SEO Agencies
The most important thing to keep in mind when hiring any marketing agency is to look beyond their capabilities. Core competencies, talent, and values are going to be far greater determinants of a successful agency-client partnership.
When it comes to choosing the right SEO agency for your SaaS business, there are several additional factors to consider. While there are many agencies out there claiming to be the best, it's important to do your research and evaluate each one based on the following criteria:
- Proven track record of success by way of case studies and testimonials
- Demonstrated expertise in the SaaS industry
- A comprehensive and white hat approach to SEO
- Transparent pricing and contract terms
Let’s dive deeper into each one.
Proven Track Record and Case Studies
One of the most important factors to consider when evaluating an SEO agency is its track record. A good agency should have a proven track record of success, with plenty of case studies and testimonials from satisfied clients to back it up.
When researching potential agencies, take the time to read through their case studies and client reviews to get a sense of their level of expertise and the results they have been able to achieve for other businesses.
For example, if you're a SaaS company that specializes in project management software, you'll want to look for an agency that has experience working with similar businesses and has a track record of success in helping them improve their search engine rankings and drive more traffic to their site.
Expertise in the SaaS Industry
Another crucial factor to consider is the agency's expertise in the SaaS industry. Look for an agency that has experience working with SaaS businesses and understands the unique challenges and opportunities presented by the industry.
A good SaaS SEO agency should be familiar with the latest trends and best practices in the industry, and should be able to offer targeted, effective strategies for improving your search engine rankings and driving more traffic to your site.
Comprehensive, White Hat SEO Services Offered
When evaluating an SEO agency, it's important to ensure that they offer a comprehensive range of services. Look for an agency that can provide services such as keyword research, content optimization, link building, and technical SEO.
A good agency will be able to offer a customized plan tailored to your specific needs, and willl be able to provide ongoing support and guidance as you work to improve your search engine rankings, drive more traffic to your site, and help you achieve your desired business outcomes.
Avoid agencies who paint SEO as some “black box” that you won’t be able to understand. It’s likely that they’ll provide little value at best or possibly harm your site’s SEO performance at worst. A sign of a great SEO agency is one that operates transparently and makes seemingly complex topics approachable to the layperson.
Transparent Pricing and Contract Terms
Finally, it's important to choose an agency that offers transparent pricing and contract terms. Look for an agency that is upfront about their fees and provides clear contracts outlining their services.
A good agency should be able to provide a detailed breakdown of their pricing and should be willing to work with you to create a customized plan that fits your budget and your specific needs.
For example, if you're a small SaaS startup with a limited budget, you'll want to look for an agency that offers flexible pricing options and is willing to work with you to create a plan that fits your budget.
On the other hand, if you're an established SaaS company with a larger budget, you'll want to look for an agency that can provide more comprehensive services and is able to work with you on a longer-term basis to help you achieve your goals.
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Now that you’re equipped to evaluate agencies, you’re ready to reach out and get the process started. Here are the top SaaS SEO agencies:
1. Uproer
Best for: High-growth SaaS companies in need of deep search marketing expertise
Uproer is uniquely positioned to help SaaS companies achieve the search marketing growth they’ve been missing. Search isn’t something we do, it’s all that we do. We believe in a holistic approach to search marketing built on outcome-driven strategy, collaborative partnerships, and deep SEO & SEM expertise.
At Uproer, we don’t have layers of account and project managers between our clients and our subject matter experts. Instead, our SaaS client works directly with the people at Uproer who are setting the SEO strategy and managing its execution. This reduces needless layers of communication and enables nimble teams to work to together to drive results quickly.
Since our founding, we’ve been driving exceptional SEO results for SaaS companies. Check out our case studies to see what we can do for you.
Agency Snapshot
| Services | SEO, Paid Search, Content Production, Measurement |
| Year founded | 2017 |
| Location | St. Paul, MN |
| Number of employees | 13 |
| Focus area or niche | Holistic search for SaaS & Ecommerce |
| Client experience | IFTTT, When I Work, Baremetrics |
Uproer’s Top Content to Explore
Here’s our best content on SaaS SEO to get a feel for how we think:
- What SaaS Companies Get Wrong About SEO
- The Best SaaS SEO Tools for 2023
- Our solutions pages for SaaS
2. Augurian
Best for: SaaS companies at any stage of growth
Augurian has a diverse client base but they take a special interest in the SaaS space. They’re a performance-driven agency whose mission is to help clients build confidence in their digital marketing programs. Beyond SEO, they guide their clients through complex site migrations and deliver analytics services to inform better decision-making.
Agency Snapshot
| Services | SEO, Paid Search, Content Production, Analytics, Site Migrations |
| Year founded | 2016 |
| Location | Minneapolis, MN |
| Number of employees | 30-40 |
| Focus area or niche | Broad, from SaaS to Higher Ed. |
| Client experience | Vanco, Leadpages, maxRTE |
Augurian’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
3. Grow & Convert
Best for: SaaS companies with higher budgets
Grow & Convert began as a blog aimed at helping content marketers get ROI from their efforts. They’ve since become a content marketing & SEO agency that provides end-to-end services. More than simply writing content, they take a strategic approach to help SaaS companies get the most out of their SEO investment.
Agency Snapshot
| Services | SEO, Paid Search, Content Production |
| Year founded | 2015 |
| Location | SF Bay Area, CA |
| Number of employees | 10-15 |
| Focus area or niche | Broad, B2B & B2C brands |
| Client experience | Leadfeeder, Geekbot, CognitiveFX |
Grow & Convert’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
4. iPullRank
Best for: Enterprise or mid-level SaaS companies looking to scale with technical SEO.
iPullRank is a search marketing agency that works with enterprise level clients to increase search visibility. Their main areas of focus include content engineering, audience research and technical SEO. They primarily work with B2B and Ecommerce companies, and publish content very regularly. Founded by Mike King, iPullRank is focused on diversity in the digital marketing arena, being an NMSDC-certified Black-owned business.
Agency Snapshot
| Services | SEO, Content Strategy and Engineering, Audience Research |
| Year founded | 2014 |
| Location | New York, NY |
| Number of employees | 22 |
| Focus area or niche | B2B and Ecommerce |
| Client experience | American Express, DocSend, Citi |
iPullRank’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
- AI Content for SEO: How To Avoid Pitfalls and Achieve Success
- 11 Common Enterprise SEO Problems and Solutions
- The Modern Approach to Enterprise Content Strategy
5. Terakeet
Best for: Enterprise SaaS Companies looking for a partner to work with on branding and SEO
Terakeet is an owned media agency, that focuses on building your owned assets through optimization. Terakeet does content strategy, SEO, and build brand personas and strategies. They specialize in B2B companies, with Insurance and Finance being two of the their main areas of expertise.
Agency Snapshot
| Services | Owned Asset Optimization, Brand Personas Blog content, Enterprise SEO |
| Year founded | 2001 |
| Location | Syracuse, NY |
| Number of employees | 379 |
| Focus area or niche | B2B, Insurance |
| Client experience | Oracle, intuit, Adobe |
Terakeet’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
- Best Content Marketing Tools for Enterprise Brands (2022)
- Owned Asset Optimization (OAO) | The Foundational Guide
- Conversion Rate Optimization (CRO): The Marketer's Guide
6. Conductor
Best for: SaaS companies with an in-house SEO team that need an extra helping hand.
Conductor is a little different from the rest of the agencies on this list - because it’s not really an agency. Conductor has a team of support staff and services that they manage, but their main attraction is their platform. Conductor’s platform is best for SaaS and tech companies to get their organic presence moving up and to the right with their internal resources.
Agency Snapshot
| Services | Enterprise SEO, Migration Support, Large site SEO support, Content Strategy |
| Year founded | 2008 |
| Location | New York, NY |
| Number of employees | 589 |
| Focus area or niche | SaaS and Tech Companies |
| Client experience | NetSuite, GoDaddy, Mercer |
Conductor’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
- Best Content Marketing Tools for Enterprise Brands (2022)
- Owned Asset Optimization (OAO) | The Foundational Guide
- Conversion Rate Optimization (CRO): The Marketer's Guide
7. Powered by Search
Best for: The lean SaaS company that’s lacking SEO strategy
Powered by Search labels itself as a B2B SaaS marketing agency so you can trust they have expertise in this niche. They operate a bit unique from the traditional marketing agency. Based out of Toronto, their workforce is entirely distributed and remote.
Agency Snapshot
| Services | SEO, Paid Search, Content Marketing, ABM and Web Design |
| Year founded | 2009 |
| Location | Toronto |
| Number of employees | 25 - 30 |
| Focus area or niche | SaaS |
| Client experience | Touchbistro, Collibra, Reltio |
Powered by Search’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
8. Accelerate Agency
Best for: SaaS companies in need of a big agency without premium prices
Accelerate Agency is the perfect agency to feature on this list because they refer to themselves as “The SaaS SEO Growth Agency”. They stay true to their niche, offering a focused set of services all designed to serve the SaaS company that’s been lacking true SEO expertise.
Agency Snapshot
| Services | SEO, Link Building, Content |
| Year founded | 2017 |
| Location | Bristol, UK |
| Number of employees | 140 - 150 |
| Focus area or niche | SaaS |
| Client experience | Dialpad, Databricks, Brightpearl |
Accelerate Agency’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
9. Directive Consulting
Best for: SaaS companies with a focus on increasing CTLV
Directive Consulting is a digital marketing agency that specializes in helping businesses drive growth and revenue through data-driven strategies. They offer a range of services including SEO, paid media, design, revenue operations, and more. They’ve worked with a variety of industries, from B2B software companies to e-commerce retailers, but specialize technology companies. Since their founding in 2014, they’ve worked with a number of high-profile SaaS startups.
Agency Snapshot
| Services | SEO, paid media, design, revenue operations, video, strategy |
| Year founded | 2014 |
| Location | Irvine, CA |
| Number of employees | 150+ |
| Focus area or niche | Customer Generation |
| Client experience | Cisco, Bill.com, Betterment |
Directive Consulting’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
- How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
- Creating SaaS Content That Impacts SEO
- The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy
10. Siege Media
Best for: SaaS companies looking for content-focused SEO strategies
Siege Media is a content marketing agency that specializes in creating high-quality, engaging content for their clients. They have a team of experts in a range of disciplines, including content strategy, SEO, design, and copywriting. Siege works with a diverse range of clients, from startups to Fortune 500 companies. Overall, Siege Media is a great option for businesses looking to create compelling, effective content that resonates with their target audience.
Agency Snapshot
| Services | SEO consulting, content strategy, digital PR, copywriting, link building, content marketing, content design, blog design, graphic design |
| Year founded | 2012 |
| Location | Austin, TX |
| Number of employees | 85+ |
| Focus area or niche | Strategy, content, design |
| Client experience | Zendesk, Asana, Hubspot |
Siege Media’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
- Our Formula for Answering “How Much Content Do I Need?”
- What High-Impact SEO Consulting Looks Like
- SEO Content Strategy: How To Create Content That Converts
11. Animalz
Best for: SaaS companies with large budgets in need of high-quality content marketing
Animalz is a content marketing agency that helps B2B companies create and distribute high-quality content that drives traffic, generates leads, and builds brand awareness. They specialize in creating long-form, in-depth content, such as blog posts, whitepapers, and case studies, that is specifically tailored to their clients' target audiences. Animalz has a team of experienced writers and content strategists who are skilled at turning complex topics into engaging and informative content.
Agency Snapshot
| Services | Content marketing, brand awareness, lead generation, product marketing, distribution and promotion |
| Year founded | 2015 |
| Location | New York, NY |
| Number of employees | 50+ |
| Focus area or niche | High-quality content creation |
| Client experience | Google, Amazon, Airtable |
Animalz’s Top Content to Explore
Here’s their best content on SaaS SEO to get a feel for how they think:
