How Cohley Grew Qualified Leads by 265% Year Over Year
Cohley is a platform that connects brands to influencers that help them make awesome content. As Cohley adjusted their target market and defined their personas, they relied on Uproer to boost visibility and, ultimately, conversions across the search ecosystem.
Our SEO Strategy
Cohley is at the forefront of connected digital. They needed a search strategy to help them get in front of their target audience - the brands vying for your attention on social media.
We focused our search strategy on educating clients – from executives in boardrooms to the marketing tacticians on the keyboards. We coupled informative on-site content with robust paid search campaigns to show these potential customers how content engineering and testing can benefit their business.
- Defined the value of “UGC”. This is a key component of the Cohley strategy and helped form the basis of our content calendar.
- Discovered competitive gaps in UGC content. Competitors content was low-quality, and some topics were irrelevant, giving us an avenue to success.
- Targeted high-volume topic clusters like “ugc for instagram” to build a foundation of organic traffic.
- Built our content strategy & early paid media campaigns with queries on influencers and UGC to build a brand presence and establish authority in a space Cohley should own.
- Created high-quality, research-driven content & paid media campaigns incorporating our target keywords to drive traffic from search.
- Went through extensive review processes with our client – an authority on the topic – to assure quality and accuracy of the content.
- Worked with the sales team to answer real questions that customers are asking.
- We tied our efforts to high-value, verified leads in Hubspot. Our main KPIs are populated from a shared hubspot dashboard.
- We also evaluated the all-in ROAS of our campaigns by tracking attributed revenue in Hubspot.
- We forecasted performance using KPIs that mattered to senior leaders at Cohley.
- Once we had a strong base of traffic generating content to get top of funnel users in our sales pipeline, we worked together to define what a good customer for Cohley looked like.
- With improved content, we gradually expanded into the lower funnel to drive more cost-effective conversion.
- We built our non-brand tactics around mid-funnel searches to balance volume and relevancy.
- Created and reviewed content before publishing to the site.
"Working with Uproer has been a fantastic experience since day 1. The team's outcome-driven approach has brought improved confidence, clarity, and performance to Cohley's search marketing strategy. I also sincerely appreciate the way that Uproer helps me set and manage performance expectations among other members of the Cohley leadership team - not an easy feat! Our SEO + SEM results continue to go up and to the right. I strongly recommend working with Uproer!"
— Mike Griffin, Director of Marketing at Cohley
Increased conversions with +259.68% qualified inbound leads
Through a mix of optimization and net new content, Uproer was able to build authority and maintain ownership of key terms in the sales process organically. Since partnering with Uproer, holistic search has become a major driver of traffic & new customers.
- 21% YOY increase in organic users
- 265.03% YOY increase in qualified leads
- 63% YOY increase in search revenue
Want to work with Uproer?
We like to start with a 30-minute introductory call to hear what you’re looking for and answer your questions about Uproer. If we gauge that we’re a fit, we’ll move forward with a proposal.