CPG Food Brand

How a CPG brand’s monthly blog traffic went from 0 to 12.5k in 15 months

This CPG brand is a well-known producer of organic foods and is found in grocery stores across the country. Despite their brand recognition, they had relatively little organic traffic to their website, particularly the blog. Since starting their SEO program in October 2021, we’ve been able to grow organic blog traffic by over 30x. Now, the blog is one of the site’s main drivers of organic traffic.

Our SEO Strategy

Organic food is a competitive vertical with no shortage of brands vying for customers’ attention. The challenge of earning brand loyalty and driving new customer acquisition created an opportunity for the blog to capture more non-brand visibility. Our SEO strategy focused on reaching the brand’s audience earlier in the conversion path by ranking for non-brand keywords relevant to the various stages of the buyer journey. This content would reach beyond users who were already ready to purchase, positioning the brand in front of a larger audience of potential customers in the consideration phase. 

  • Targeted informational keywords related to audiences’ interests and brand’s positioning
  • Used input from subject matter experts to produce trustworthy, authoritative content
  • Incorporated product mentions where appropriate to guide users toward converting
  • Targeted new, high-volume keywords by creating themed roundups of existing recipes
  • Used a hub and spoke framework to organize and plan target keywords
  • Published content mapped to each of the identified stages of the buyer journey
  • Included calls-to-action to encourage readers to become customers

Increased brand awareness and engagement with +3,144% organic traffic growth

Since starting our SEO content efforts in the fall of 2021, the client has seen rapid and sustained growth in organic traffic to the blog. Not only has the content captured tens of thousands of readers, it’s also been repurposed effectively for social media and email campaigns.

  • +3,144% YOY increase in organic users
  • +769 top 10 keyword rankings

Want to work with Uproer?

We like to start with a 30-minute introductory call to hear what you’re looking for and answer your questions about Uproer. If we gauge that we’re a fit, we’ll move forward with a proposal.

See More Results

Drinkware Company

How a drinkware company grew organic revenue by 278% in one year


How CaringBridge grew user acquisition with a holistic search strategy


Sr. Manager, SEO & Operations

Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.