How EVEREVE grew blog traffic by 118% in one year

EVEREVE is a national women’s clothing boutique, designed to inspire confidence and complement women’s busy and multifaceted lifestyles. Going into the engagement, EVEREVE was looking to grow its organic presence and drive customer acquisition. Since partnering with Uproer, SEO content has been a pivotal driver for organic blog traffic and leads.

Our SEO Strategy

Due to lack of resources, we were unable to execute our full SEO strategy for EVEREVE. Instead, we pivoted to focus on EVEREVE’s blog subdomain, which was starting with little to no organic traffic. Our content strategy focused on meeting women at key pain points during their shopping journey. 

  • Learned many EVEREVE customers are looking for tips on how to style different types of denim. We outlined a denim guide for EVEREVE to link to on the main site for women to use while shopping. 
  • Learned women are looking for advice on how to dress for specific body types. We used this as a starting point for our keyword research.
  • Created hubs based on what to wear to events, and how to style trending pieces of clothing (i.e. How to Style Clogs).
  • Conducted monthly content updates.
  • Linked to each clothing piece featured in each outfit idea. 
  • Coordinated with EVEREVE team to plan topics based on which outfits are trending at EVEREVE.

“Uproer came in with a plan and it didn’t take long to see impressive results! Their partnership helps us update and create new content that’s not only aligned with EVEREVE’s assortment, but answers to top keywords, allowing us to work smarter. The growth speaks for itself!”

— Janna O’Toole, EVEREVE

5,000%+ organic traffic YOY on updated articles

Due to the backlog of content on the EVEREVE blog, updating existing articles became a significant part of our SEO content strategy. We no-indexed and redirected thin content blogs, and conducted four updates per month to retarget and refresh. Articles that were not bringing traffic to the site quickly became top performers with this strategy.

  • 118% YOY increase in organic users
  • 300% YOY increase in top ten keyword rankings

Want to work with Uproer?

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.