Larroudé
How a full funnel strategy helped Larroudé increase paid media revenue by 362%
Larroudé is a fashion brand on the rise with quality products and a growing following, but their paid search & social programs were underperforming. At the end of Q3 2021, Uproer took over the accounts and helped to establish a baseline of performance. Throughout 2022, we worked together to expand our top and mid funnel strategies to provide ongoing revenue lift.
Our Paid Media Strategy
With a constant supply of exciting new products and high-quality assets from Larroudé’s stellar team, our challenge was to make sure our audience targeting and campaign strategies provided revenue lift.
We began our work by creating new, dedicated audience groups across paid social. We built out new non-brand prospecting campaigns on Google search. And we consistently explored new areas to refine or grow performance.
We Built New, High-Impact Audiences- We leveraged in-market, affinity, and customer lists to segment best practice audiences for the top, middle, and bottom of the funnel.
- We brought new users into the funnel with non-brand search, and we prompted repeat purchases with Meta & Google remarketing.
- We funneled additional budget to the top of the funnel to prioritize new customer acquisition.
We Continually Cycled in New Creative- With their fantastic creative team, we helped create new assets for Facebook & Google.
- We continued to test new ad formats, combinations, and copy.
- This allowed us to provide valuable insights into which assets and products users were resonating with.
We Leveled Up Bottom of Funnel Shopping Tactics Across Platforms- We oversaw the migration from smart shopping to performance max, which helped capture additional volume from searches.
- On Meta, we created new collections to highlight new products and best sellers.
- As we proved performance, we allocated additional budget to the top revenue-driving tactics.
+362% increase in paid media revenue
By increasing paid media performance holistically, Larroude saw significant growth in revenue at consistent or growing ROAS.
- +362% increase in total revenue from paid media
- 12.5% Y/Y increase in total ROAS
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