How a full funnel strategy helped Larroudé increase paid media revenue by 362%

Larroudé is a fashion brand on the rise with quality products and a growing following, but their paid search & social programs were underperforming. At the end of Q3 2021, Uproer took over the accounts and helped to establish a baseline of performance. Throughout 2022, we worked together to expand our top and mid funnel strategies to provide ongoing revenue lift.

Our Paid Media Strategy

With a constant supply of exciting new products and high-quality assets from Larroudé’s stellar team, our challenge was to make sure our audience targeting and campaign strategies provided revenue lift. 

We began our work by creating new, dedicated audience groups across paid social. We built out new non-brand prospecting campaigns on Google search. And we consistently explored new areas to refine or grow performance. 

  • We leveraged in-market, affinity, and customer lists to segment best practice audiences for the top, middle, and bottom of the funnel.  
  • We brought new users into the funnel with non-brand search, and we prompted repeat purchases with Meta & Google remarketing.
  • We funneled additional budget to the top of the funnel to prioritize new customer acquisition.
  • With their fantastic creative team, we helped create new assets for Facebook & Google.
  • We continued to test new ad formats, combinations, and copy.
  • This allowed us to provide valuable insights into which assets and products users were resonating with.
  • We oversaw the migration from smart shopping to performance max, which helped capture additional volume from searches. 
  • On Meta, we created new collections to highlight new products and best sellers.
  • As we proved performance, we allocated additional budget to the top revenue-driving tactics.

+362% increase in paid media revenue

By increasing paid media performance holistically, Larroude saw significant growth in revenue at consistent or growing ROAS.

  • +362% increase in total revenue from paid media
  • 12.5% Y/Y increase in total ROAS

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.