How Pocus built its pre-launch pipeline with a holistic SEO + SEM strategy

Pocus is a product-led sales platform that helps SaaS companies accelerate customer acquisition and improve LTV. In preparation for their 2022 product launch, Pocus brought in Uproer to help build interest and leads through search marketing.

Our Total Search Strategy for Pocus

Product-led sales is an emerging sales methodology that forward-thinking SaaS companies are adopting. Our objective was to capture sales and marketing leaders at these companies in order to pull them into Pocus’ pipeline

  • Competitive research uncovered high-value topics for which we could create better-performing content
  • We established a content management workflow with Pocus’ team to publish new content and optimize existing content
  • Incorporating our product-led content into our SEM strategy proved to be an effective tactic for increasing conversions
  • We identified new non-brand keyword opportunities with our DSA campaign that fed into our content plan

“We worked with Uproer to stand up our SEO and SEM foundations and they were amazing thought partners. The team does an amazing job responding to our changing business and goals. It was awesome to iterate with them collaboratively on our keyword strategy as our business changed. Overall, Uproer helped scale our organic traffic 550%. Organic traffic is one of our leading sources of qualified prospects and Uproer has been instrumental to that strategy. ”

— Sandy Mangat, Pocus

Our SEO + SEM “Wallpaper Effect” Grew the Pre-Launch Pipeline

Our coordinated approach across organic and paid search resulted in Pocus dominating the search results for several high-value keywords including “product led sales platform” and improving other KPIs:

  • 198% YOY increase in organic users
  • Achieved a consistent top-2 organic ranking and ad position for “product-led sales” keyword variants
  • 662 conversions at an efficient acquisition cost

Want to work with Uproer?

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.