Teksetra provides technology products as well as service based solutions for various industries, including financial institutions, healthcare organizations, and retail franchises. They wanted to increase inbound organic leads by producing search friendly content targeting their various B2B audiences.
Our SEO Strategy
Teksetra has provided its core services since the 70’s and was looking to level-up their content marketing efforts to capture more organic leads online while their competitors have been slow to addapt modern digital marketing practices. Our SEO strategy focused on creating new content focused on attracting ready-to-convert customers, as well as updating existing content to be better geared for organic search performance.
- Discovered untapped topics relating to core service solutions provided by Teksetra such as: hardware lifecycle assessments, IT support and project services.
- We filled our content plan with topics and keywords that aimed to provide content at each stage of the buyer journey, starting with the bottom of the sales funnel and working our way up to more informational searches.
- Created high-quality product comparison articles to help customer prequalify themselves without the need to reach out to a sales representative.
- Produced content targeting the consideration phase of the buyers journey, guiding potential customers towards the products that best suit their unique business needs.
- We improved organic rankings of product and service solution landing pages by optimizing existing copy and creating additional on-page content, resulting in increased visibility in organic search results for relevant keywords.
- To increase conversions, we implemented an internal linking strategy that directed traffic from low-funnel blog content to high-conversion product and service solution landing pages, thereby improving internal linking to these pages.
"Working with Uproer has been a total game-changer for our business. Since teaming up with them, our organic traffic has skyrocketed and we’ve seen some serious growth. What sets Uproer apart is their fantastic communication and their commitment to helping us succeed. They always make sure to understand our goals in order to provide us with real results."
— Gretchen Bahl, VP of Marketing, Teksetra
Increased product page organic traffic by +276% in less than a year.
Since partnering with Uproer, SEO has become a major driver of traffic & sales leads for Teksetra. Starting with technical improvements gave the website the foundational structure that allowed for new content to thrive.
- +276% organic product page users
- +168% organic blog users Y/Y
- +141% total organic users in Y/Y
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