Willow
Willow manufacturers and sells wearable breast pumps that are hands free and completely wireless. Going into 2021, Willow’s goal was to grow its organic presence in a way that increased revenue. Since partnering with Uproer, SEO has become a major driver for lead generation and sales.
Our SEO Strategy
Before our engagement, Willow’s traffic was heavily branded. Willow speaks to the modern day “on-the-go” mom, and we wanted to capture this audience by targeting new non-brand opportunities. Along with increasing conversions on key shop pages, we focused on establishing Willow as a sought-after resource for moms along all stages of their pregnancy journeys.
We created a bottom-up strategy that answered key pain points for new and expectant moms.- Surfaced key pain points by conducting multiple stakeholder interviews with customer service representatives and Willow customers.
- Partnered with the Willow brand team to align keyword research with “mom journey” customer data.
- Held internal content brainstorms after stakeholder interviews to uncover more conversion-focused topic opportunities.
We created high-quality content to answer common questions about breastfeeding and pumping - Created high-quality, research-driven content incorporating our target keywords to drive traffic from search.
- Incorporated “Ask an LC” sections into our content where lactation consultants reviewed articles and offered their own pieces of professional advice.
We executed on-page optimizations on key landing pages to improve non-brand visibility- Added high volume target keywords to metadata and on-page copy on homepage and shop pages.
- Wrote keyword-rich product descriptions for product and collection pages.
Quote needed.
— Margaret, Willow
+163% Y/Y growth in organic blog revenue in our first year
Willow manufacturers and sells wearable breast pumps that are hands free and completely wireless. Going into 2021, Willow’s goal was to grow its organic presence in a way that increased revenue. Since partnering with Uproer, SEO has become a major driver for lead generation and sales.
- 1,052% YOY increase in organic blog traffic
- 163% YOY increase in organic blog revenue
- 28% YOY increase in organic traffic
- 21% YOY increase in organic transactions
- Over 1000 new top 10 keyword rankings in one year
Want to work with Uproer?
We like to start with a 30-minute introductory call to hear what you’re looking for and answer your questions about Uproer. If we gauge that we’re a fit, we’ll move forward with a proposal.
