Top-of-Funnel Content: The Case Study That Proves You Need It
One of the most common questions we receive from clients is: Is writing content really worth the effort? Clients are focused on conversions - as they should be. To make the case for content, you need to demonstrate how the long-term value constitutes the short-term effort. In this article, we’ll cover 8 major business benefits […]
Why Redirect?: The Value of a Redirect
Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website, and up until 2 weeks […]
JavaScript SEO: 5 Crucial Questions Answered
JavaScript powers a lot of front-end functionality and content on modern websites and its popularity is only growing. For SEOs, this trend is leading to some serious headaches because Google can’t handle JavaScript perfectly just yet: "Currently, it's difficult to process JavaScript and not all search engine crawlers are able to process it successfully or […]
The SEO's Guide to UX
When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they need in a timely manner, […]
Crawl Budget Optimization: How to Improve Crawl Efficiency
Content and on-page elements often get the bulk of an SEO strategy’s attention. After all, you can’t rank for keywords if you don’t have content. But, what if search engines have problems crawling your content? If you have a website that’s plagued with crawl issues and inefficiencies, then your content may never perform to its […]
Organic Traffic Down? Here's What to Do
Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors. But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel like the rug is being […]
How to Measure SEO Value in 2020 and Beyond
Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value of SEO. It’s easier to […]
6 Simple Tips to Optimize Your Ecommerce Category Pages
Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled up our sleeves and within […]
Our Guide to Finding and Prioritizing SEO Keywords
Keyword research is essential to doing good SEO. You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder. But if you’re new to keyword research, […]
Why is My Ecommerce Site Not Being Indexed?
Ecommerce websites, especially large ecommerce websites, commonly have indexing issues. Either your pages are not all being indexed by search engines or you have far too many indexed pages (typically referred to as “index bloat”). This article addresses the former issue and will help you do the following: Determine how well your pages are being […]
