MGWM

Top 7 Ahrefs Alternatives for 2023

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Ahrefs is a powerful tool for digital marketers and SEO professionals. It offers a wide range of features, including comprehensive backlink analysis and reporting, accurate keyword tracking and ranking analysis, and robust keyword research capabilities. However, as with any tool, there are pros and cons. Some users have reported issues with data accuracy, and others […]

Level-Up Your SEO Game with the Best SaaS Tools For 2023

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At Uproer, we are constantly on the lookout for tools that can help our clients achieve their search marketing goals. The landscape of search engine optimization is always changing with updates and tweaks to algorithms, so it's essential to stay ahead of the curve. In this post, I'll be sharing the top SaaS SEO tools […]

Screaming Frog vs Sitebulb: A Website Crawler Head-to-Head

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Website crawlers, also known as spiders or bots, are crucial tools for any SEO professional. These programs scan through a website's pages, links, and content to analyze its structure and identify any technical issues that may be hindering its search engine performance. In this article, we will be comparing two popular website crawlers: Screaming Frog […]

How Content Marketers Can Optimize their Time with AI

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With recent advancements in generative AI, there’s been understandable excitement among marketers for the potential of AI tools to replace human processes in content production. Opinions are spanning the spectrum; from those pronouncing that AI can already replace human copywriters to those pumping the breaks and pointing out its risks. As with most divisive issues, […]

8 Reasons Marketing Agencies Should Use Google Data Studio

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A fun comparison to make is between selecting analytics platforms and cars:  Do you really need that high-performance sports car with all the bells and whistles, that requires a pit crew just to change to oil?  Likely not.  OR, will the trusty Toyota’s and Honda’s of the world, get you from point-A to point-B without […]

How to Scale SEO With Wildcard Content and Other News

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This month's newsletter intro contributed by SEO team member Cristiana Hawthorne. Hello everyone, and happy December! We are right in the middle of the Q4 holiday season, and we're enjoying all the hustle and bustle... Even if it can get a bit crazy! We hope you manage to find some time off to cozy up […]

How To Use Google Colab And Google Sheets For Marketing Reporting

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We've all been there. It's the end of the quarter. A steady stream of client meetings and project reviews is trickling into your calendar. You slowly realize that the coming weeks are going to leave an Excel-style grid burnt on to your vision.  It's reporting season. And while you’re pulling, cleaning, and visualizing the same, […]

Must-Use Tools for Your Next Website Audit

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Whether you’re an in-house marketer or work at an agency doing SEO, there’s a good chance you’ve been tasked with auditing a website at some point. At Uproer, the website audit is often the first step in our engagement with a client. It helps us better understand the current state of their digital presence and […]

The Complete Guide to Screaming Frog Custom Extraction with XPath & Regex

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In this guide, I’ll show you how to use Screaming Frog’s Custom Extraction feature to scrape schema markup, HTML, inline JavaScript and more using XPath and regex. I’ve included plenty of Custom Extraction examples that you can copy or modify for your own Screaming Frog crawls. Why Use the Custom Extraction Feature? Screaming Frog scrapes […]

4 Best Free Schema Markup Testers

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Adding structured data to your website is rapidly becoming an industry best practice, as it allows search engines to more effectively understand your website and use this information to add rich snippets and other features to your search result. If you've already implemented structured data using a schema markup generator, you're halfway there. The next […]

MGWM

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.