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Google Ads Recommendations - Should We Trust Them?
For those of you who don’t know, a few years ago, Google started offering recommendations to advertisers to “increase your campaigns' performance.” For those of you who do know, Google is also notorious for playing an inch-by-inch game of cash grab with ad spend under the guise of “increasing performance.”
Searchlite: How to Power-Up Your Ecommerce Category Pages for SEO + Other Search News
Hello and Happy New Year! Our team is definitely looking forward to starting fresh this year, and we have some Resolutions to kick us off. They include things like: Taking more me-time Cooking Grandma's traditional recipes Write creatively more often Get accepted into grad school Read 25 books this year
UGC SEO: Grow Traffic with Help from Your Audience
A winning SEO strategy requires you to publish content that meets two criteria; it’s high-quality and it’s unique. For many companies, this presents some challenges: You don’t have expert resources that can produce high-quality content You don’t have the time to differentiate your content from the competition If any of
The Guide to Ecommerce SEO
A website is unique, so your SEO strategy should be too. The reality of SEO is that not every strategy and tactic you learn applies to every type of client. For example, a client that sells shoes will have a different strategy to a client that sells software - their
The Uproer Approach to Ecommerce SEO
So what does Uproer do differently than other top ecommerce SEO agencies? I’m so glad you asked! We have a cyclical Ecommerce Approach that involves a consistent research and measurement phase. Research We’re always looking for ways to improve performance. We analyze search behavior, past performance and competition to identify
Common Issues We See on Ecommerce Websites (And How To Fix Them)
There are only a handful of CMSs that are the staple of the modern ecommerce website, notably: Shopify Squarespace Magento Kentico Adobe / Omniture All of which come with their unique positives and negatives for SEO. Some issues - like Shopify's locked robots.txt file - are common across ecommerce websites