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Why Content Is King In The Google Ads Auction
We say it all the time, “your website is important for Google ads.” We run landing page tests and suggest copy tweaks for keyword density. And as PPC specialists, we know Google doesn’t place ads on bid alone. But over the next few paragraphs, we’re going to show exactly why
Next Door: A Social Media Advertiser's Guide
Next Door Ads Overview Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need
Searchlite: Why You Should Create Top of Funnel Content + Other Search News
Hi everyone, How are you all doing? We've been thinking a lot about our Twin Cities community and sincerely hope you and your loved ones have been staying safe. We created a Google Sheet with some businesses & organizations, local and beyond, to support during this time. If you're interested
Searchlite: How to Create Content for the New Normal + Other Search News
If you haven't heard, May has been a busy month for Google. On May 4th - aka Star Wars Day - Google confirmed a core algorithm update. May the force be with us all. Uproer has also been keeping busy. Last week, Uproer achieved Google & Bing Partner status, which
Why Redirect?: The Value of a Redirect
Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website,
JavaScript SEO: 5 Crucial Questions Answered
JavaScript powers a lot of front-end functionality and content on modern websites and its popularity is only growing. For SEOs, this trend is leading to some serious headaches because Google can’t handle JavaScript perfectly just yet: "Currently, it's difficult to process JavaScript and not all search engine crawlers are able
