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How Strategic GMC Optimizations Drove a 459% Increase in Valid Listings for Branch Basics
If you’re selling physical products online, especially in the wellness or home goods space, visibility is everything. But when your product listings aren’t being approved by Google Merchant Center (GMC), you’re invisible to potential customers and lose sales every day. That’s exactly where Branch Basics found themselves. Despite having an
Is Shopify Firearm-Friendly? A 2025 Policy Update
One of our ammunition clients is going through a website migration. We gave them a few firearm-friendly ecommerce platforms to investigate, including Shopify. However, we cautioned them that they may not be eligible due to Shopify’s long-standing reputation of banning gun and firearm-related sales. To our excitement, Shopify gave them
5 Top Takeaways from WTSFest Portland 2025
WTSFest Portland served up a refreshing mix of inspiration and tactical depth. From future-proofing your brand in the age of AI to bridging the gap between PR and performance, the conference sparked ideas we’re excited to apply to our work. Here are five key takeaways Abby Miller and I brought
How a Firearms Company Bested its Competition for SEO Dominance
SEO has gone from a trickle of traffic to a major sales channel for this firearms company. Along the way, high-value rankings were stolen away from competitors to give our client a dominant position in organic search results. In this case study, we’ll explore how Uproer partnered with this fast-growing
6 Best Firearms-Friendly Ecommerce Platforms for Retailers in 2025
Selling firearms online is tough—most mainstream ecommerce platforms restrict or ban firearms and related products, leading to account suspensions, payment issues, and costly platform switches. Add in constantly changing regulations, and many retailers hesitate to invest in digital growth—even as firearms ecommerce grows at 8.8% annually (IBIS World). This guide
How Lorissa’s Kitchen Used A Targeted Campaign to Surpass a Leading Competitor
Introduction Breaking through in a competitive market is tough—especially when a dominant competitor has strong consumer loyalty. Lorissa’s Kitchen (LK) found itself in this exact situation after a fresh rebrand. Despite offering high-quality, protein-packed snacks, LK struggled to gain visibility against an established competitor, Chomps. Through a strategic Google Ads
