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How Strategic GMC Optimizations Boosted PureFormulas’ Organic Clicks by 149%
In the competitive health and wellness industry, standing out in search results is increasingly challenging. Google’s evolving policies, strict Merchant Center guidelines, and the rise of product grids in SERPs have made it harder for traditional product detail pages (PDPs) to gain visibility and rank organically. The Challenge: Navigating SEO
How Transparency & Proactivity Turned Sparkle In Pink’s Search Strategy Around
SEO & Paid Search Case Study for a Children's Clothing Ecommerce Brand Many ecommerce brands struggle when working with agencies that are reactive rather than strategic. For Sparkle In Pink, past agency experiences had led to wasted ad spend, missed seasonal shopping opportunities, and a disorganized Google Shopping feed that
11 High-Caliber SEO Tactics for Firearms Companies
Online gun and ammunition sales are booming. Between 2019 and 2024, the industry grew to $3.4 billion in sales with an impressive 8.8% CAGR, according to IBIS World. However, many firearms companies are failing to capitalize on the massive SEO opportunity they have to capture their share of this growth.
How Strategic Category Page Optimization Boosted Non-Brand Traffic by 95%
Ecommerce brands face a consistent challenge: how to rank for competitive transactional keywords that drive meaningful sales. Category pages, often targeted for non-brand keywords, compete with established players and marketplaces, requiring a sophisticated, multi-faceted SEO strategy. The competition is especially high for firearms companies doing SEO since they're restricted from
How to Mimic Googlebot with Screaming Frog
Wouldn’t it be great to know exactly how Googlebot is crawling your website? Unless you have the keys to the kingdom, you won’t get perfect information. But, we can get close! Screaming Frog has nearly limitless configurations for just about any SEO use case you can imagine. This article presents
In a Rut? Try Our Pivot Method to Lift Traffic By 30%
Repotting helps remove dead roots and gives your plants more nutrients and space to grow. If you don't repot your growing plant, it will struggle to survive. I'm not a horticulturist, but I do know that a content strategy pivot is like repotting a plant. A content strategy pivot consists
