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How a PPC Strategy Refresh Increased Closed Won Revenue By Over 1,000%
Parallax provides industry-leading resource management software to professional service companies. By late 2022, Parallax had been advertising on Google for over a year with little tangible results. Leads were inconsistent, and measurement was uncertain. That’s why they approached Uproer. We conducted a strategy development project to help Parallax turn their
SearchLite - Optimize Your Work Day with These Marketing Tool Hacks
Hello and happy February! Aren't you glad January is finally over? Sometimes it feels like we spend the whole first month of the year in catch-up mode. Now that 2024 is in full swing, any hack to help me work smarter and not harder is welcome! This month's edition of
How to Grow SaaS Leads Using ROI-Driven Content
If you’ve done SEO or content marketing for SaaS, you’ve probably experienced the ultimate “blank page” problem of creating a content strategy from scratch. Where to begin? Which keywords to target? Which topics and content formats will actually grow leads? The feeling is overwhelming. It’s at this point that many
Technical SEO for SaaS Companies: How Important Is It?
Technical SEO is dead! Okay, maybe not. But how important is it, really? How much valuable time and effort should SaaS companies invest in technical SEO when there are so many other opportunities competing for their time and attention? After all, SaaS websites are usually relatively simple, especially compared to
SearchLite - How to Recognize When It's Time to Leave an SEO Job
Greetings! This is an important discussion we have frequently at Uproer – when does the holiday season start for you? Once the Black Friday sales start, I’m all in for the holiday music and festivities, but we have a few Christmas year-rounders on the team who would disagree. We’re celebrating
Uproer at brightonSEO San Diego 2023
It's been a week since brightonSEO mounted its first US-based conference, the San Diego edition of what is probably the industry's most famous and beloved annual get-together. I was lucky enough to attend along with fellow Uproerian Jess Girardi, and now that our extroversion (and actual) hangovers have fully subsided,
