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Our Collective KPIs: Survival & Stability
Overview Even though things are turbulent, there is a strong case for staying the course with digital marketing -- especially paid media. We all just need to take a step back and think about what we’re doing with our ad spend, and what it’s doing for our customers during these
Searchlite: Top Discounted Tools for Remote Teams + Other Search News
The world looks a lot different than the last time we sent this newsletter. One thing our team is doing to stay connected (and sane) is our weekly virtual happy hour, where we grab our beverage of choice and decompress together. And speaking of going remote, as our workforce makes
How to Increase Content Quality with E-A-T and Purpose
According to IBM, “over 3.5 Billion Google searches are conducted worldwide each minute of every day. That is 2 trillion searches per year worldwide. That is over 40,000 search queries per second.” That’s a lot of content that people are searching for, and when you rank well, you’re going to
How To Use Google Colab And Google Sheets For Marketing Reporting
We've all been there. It's the end of the quarter. A steady stream of client meetings and project reviews is trickling into your calendar. You slowly realize that the coming weeks are going to leave an Excel-style grid burnt on to your vision. It's reporting season. And while you’re pulling,
The SEO's Guide to UX
When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they
Crawl Budget Optimization: How to Improve Crawl Efficiency
Content and on-page elements often get the bulk of an SEO strategy’s attention. After all, you can’t rank for keywords if you don’t have content. But, what if search engines have problems crawling your content? If you have a website that’s plagued with crawl issues and inefficiencies, then your content
