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6 Simple Tips to Optimize Your Ecommerce Category Pages
Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled
Our Guide to Finding and Prioritizing SEO Keywords
Keyword research is essential to doing good SEO. You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder. But if
From School to the Working World: How to Navigate this Unique Life Transition
For the first twentyish years of your life, your path is pretty much spelled out. Grade school leads to high school, and high school to university. What you choose to do after getting your degree is much less defined. This life transition is an exhilarating time, for sure. But it
Why is My Ecommerce Site Not Being Indexed?
Ecommerce websites, especially large ecommerce websites, commonly have indexing issues. Either your pages are not all being indexed by search engines or you have far too many indexed pages (typically referred to as “index bloat”). This article addresses the former issue and will help you do the following: Determine how
8 Quick Google Data Studio Tips for Better Reporting
Imagine a world in which your website's analytics turned into a chart that you can easily scan and understand. Enter Google Data Studio. This free data visualization tool lets you illustrate your data in interactive reports. This post will explain why Data Studio is useful, provide resources to help you
SaaS Marketing: 6 Strategies to Market Software as a Service
Most people use SaaS products every single day, sometimes without even realizing it. That’s because SaaS, as a business concept, can be difficult to grasp. There are several strategies you can employ to overcome these hurdles - and as with most marketing worth its salt, selling SaaS requires creativity, genuine
