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Searchlite - Why SaaS Companies Fail at SEO
This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hello, hello! The leaves have fallen, we've had our first way-too-early snow storm, and I don't know about you, but I'm feeling all of the cozy November vibes. Besides it being peak soup and spooky season, October was another
Can AI-Powered Tools Create Quality SEO Content?
Since the launch of ChatGPT late last year, there’s been a wave of new tools that leverage its technology. The promise of many of these tools is that they’ll help marketers create content faster and more efficiently. In our experience, AI has generally been more useful for expediting parts of
The Secret of Successful SaaS Companies: Bottom-Up Content Strategy
If you work in SaaS, do any of the following resonate? If any of the above hit a little too close to home, you’re in good company. The truth is that executing a SaaS marketing strategy that actually drives leads and grows MRR means getting creative. It often also means
How One 30-Minute Chat Can Transform Your SaaS BOFU Content
Let's face it: Creating effective content can be a challenge for software-as-a-service (SaaS) companies. This is especially true when you're trying to create content that's specifically built to inspire immediate conversion, also known as bottom-of-the-funnel (BOFU) content. Effective BOFU content requires elements that often feel impossible to include without in-depth
Our Can’t-Miss Highlights From MozCon 2023
Fresh off the vibrant streets of Seattle, we are still buzzing from the sessions at MozCon. Among the overwhelming number of insights, one message rang clear: SEO is not dead. Diving deep into the world of search marketing, we've distilled our favorite talks into this article, blending their insights with
How a Human-First Search Tactic Increased Blog Revenue by 52%
There's a reason they call moms superheroes. Being a mom is painful, exciting, exhausting, overwhelming, and the list goes on. Our client Willow Pump makes the day-to-day of new moms just a little bit easier. With wireless, wearable breast pumps, they provide complete mobility while pumping. Content was a crucial
