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An Algorithm Update Should Never Derail Your Strategy
As a search marketing expert, I'm sure you're aware of the constant updates and changes in search engine algorithms, like Google's. Keeping up with these updates is crucial for any company's online presence, but it's equally important to not let them interfere with your content marketing and SEO strategy. The
Using Fiverr to Create Content? Here's Why You Shouldn't
If you're here, chances are you're using or have considered using Fiverr or another similar service to create marketing content. Perhaps your in-house budget is tight and you need some lower-cost content support to get you through the next month. Or, maybe you're short on time and need to create
Searchlite - How Content Marketers Can Optimize Their Time With AI
This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hello, hello! We made it through the shortest (and snowiest) month of the year! Here are some of the highlights: Dave Sewich and Jess Girardi were promoted to Senior Manager Positions! Dave will be leading the Operations for
How Content Marketers Can Optimize their Time with AI
With recent advancements in generative AI, there’s been understandable excitement among marketers for the potential of AI tools to replace human processes in content production. Opinions are spanning the spectrum; from those pronouncing that AI can already replace human copywriters to those pumping the breaks and pointing out its risks.
Searchlite – Google's E-E-A-T, The Cost of SEO, & More
This month’s Searchlite intro was written by Content Specialist, Brenna Miles Hi, y’all! How’s 2023 treating all you wonderful search people so far? We’re doing swell, thanks for asking! But really, we’re excited for what the next eleven months will bring, not only for our team but for this industry
How We Set Up Copywriters For Success
Effective communication with your copywriter is crucial for the success of any project. It's important to establish clear expectations and guidelines from the start to avoid any misunderstandings or miscommunications down the line. Through scheduled meetings, detailed content briefs, and more, we help set our copywriters (and ourselves!) up for