We stay on top of what matters in SEO & SEM so you don’t have to.
Subscribe to our monthly SearchLite newsletter to receive our monthly industry insights in your inbox as soon as we hit publish.
The CRO for Search Fix That Grew CVR by 25%
Search engines are evolving, but the fundamentals still matter. Keywords, internal links, and crawlability all play a role. What’s changing is how much weight modern algorithms place on clarity, value, and communication. It’s no longer just about having the right elements; it’s about how well your content helps both people
How to Navigate the New AI Era of Search
The search landscape is undergoing its most profound shift in years. We’re already seeing the impact of AIOs and AI Mode today. How can you position your brand to come out ahead in the new AI era of search? This is not a prediction post. Rather, we offer our perspective
How AI is Reshaping SEO: 5 Data-Backed Insights for 2025
The search landscape is shifting fast. With Google’s AI Overviews (AIOs) and AI Mode, the rise of AI-powered engines like Perplexity, and increasing on-SERP engagement, traditional SEO is entering a new phase. But this isn’t a time to panic—it’s a time to adapt. We’ve reviewed the latest industry research and
How Strategic SEO Earned This Legacy Kitchenware Brand 1,000 Extra Transactional Clicks / Week
When SEO traffic starts slipping and zero-click searches dominate, how do you fight back?For this leading bakeware and cookware brand, organic search was becoming less reliable for bringing traffic to their site. Between AI Overviews, evolving ecommerce SERPs, and a competitive retail space, we had to double down on fundamentals
How Strategic GMC Optimizations Drove a 459% Increase in Valid Listings for Branch Basics
If you’re selling physical products online, especially in the wellness or home goods space, visibility is everything. But when your product listings aren’t being approved by Google Merchant Center (GMC), you’re invisible to potential customers and lose sales every day. That’s exactly where Branch Basics found themselves. Despite having an
Is Shopify Firearm-Friendly? A 2025 Policy Update
One of our ammunition clients is going through a website migration. We gave them a few firearm-friendly ecommerce platforms to investigate, including Shopify. However, we cautioned them that they may not be eligible due to Shopify’s long-standing reputation of banning gun and firearm-related sales. To our excitement, Shopify gave them
