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The Next Paid Channel Isn’t Google or Meta. It’s LLMs.
The ad era of ChatGPT is coming. OpenAI recently posted a job listing to build an advertising platform inside ChatGPT. Perplexity is already testing ads with select advertisers. The signal is clear: large language models (LLMs) aren’t just tools for exploration anymore—they’re about to become paid marketing channels, sitting alongside
AI Reporting Tools We’re Exploring for AEO/GEO
AI Overviews (AEO) and Generative Engine Optimization (GEO) are reshaping how people discover content online. For marketers, that shift raises a pressing question: how do we measure visibility in AI-driven search? The truth is, it’s still early days. The landscape of AI reporting tools is fragmented and evolving fast. But
How We Drove 305% Growth in AIOs for a Healthcare Software Company
If you’re in a competitive vertical like healthcare software, you’ve likely felt the sting of vanishing rankings. You're investing in content, seeing some traffic, but the needle’s not moving where it matters — on high-intent, product-focused keywords. Meanwhile, search continues to evolve, and Google's AI Overviews (AIOs) are claiming more
Can AI Max Unlock Incrementality in Search? Our Four-Week Experiment
In Paid Search, you often face a frustrating dilemma: you want to scale a campaign, but the current keywords struggle to spend the daily budget in full, and the keyword research required to find new traffic for low-spend accounts rarely feels worth the time. You’re left with campaigns that underspend,
How We Got Uproer Recommended by ChatGPT & Perplexity for a High-Stakes Niche
Our Niche SEO Content Strategy Earned Us Top LLM Visibility as a Firearms Industry Agency Marketing to AI: The New Visibility Challenge As AI answer engines take a larger role in influencing buying decisions, being visible in those platforms has become a new frontier in search. But here’s the problem:
