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How Strategic Category Page Optimization Boosted Non-Brand Traffic by 95%
Ecommerce brands face a consistent challenge: how to rank for competitive transactional keywords that drive meaningful sales. Category pages, often targeted for non-brand keywords, compete with established players and marketplaces, requiring a sophisticated, multi-faceted SEO strategy. In this case study, we'll explore how we helped an outdoor ecommerce brand overcome
How to Mimic Googlebot with Screaming Frog
Wouldn’t it be great to know exactly how Googlebot is crawling your website? Unless you have the keys to the kingdom, you won’t get perfect information. But, we can get close! Screaming Frog has nearly limitless configurations for just about any SEO use case you can imagine. This article presents
In a Rut? Try Our Pivot Method to Lift Traffic By 30%
Repotting helps remove dead roots and gives your plants more nutrients and space to grow. If you don't repot your growing plant, it will struggle to survive. I'm not a horticulturist, but I do know that a content strategy pivot is like repotting a plant. A content strategy pivot consists
This Ecommerce Brand Had Another Record-Breaking Year Post-Pandemic Boom
It's no secret that ecommerce sales absolutely skyrocketed during the pandemic. We were doing our best. When we couldn't see our friends, or shop in person, we found therapy in shopping online. In return, we gave ecommerce brands a record breaking year. The catch? When the world slowly shifted towards
SearchLite - Don't Sleep on Category Page Content
This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in
Don't Sleep on Category Page Content: 6 Tips to Drive Results
Category pages are some of the most important pages on an E-commerce website. They organize products into comprehensive grids, act as shopping hubs for site visitors, and can play a key role in your E-commerce SEO strategy. Don't sleep on category pages, folks. If you've covered your technical bases and
