MGWM
MGWM

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6 Best Firearms-Friendly Ecommerce Platforms for Retailers in 2025

Selling firearms online is tough—most mainstream ecommerce platforms restrict or ban firearms and related products, leading to account suspensions, payment issues, and costly platform switches. Add in constantly changing regulations, and many retailers hesitate to invest in digital growth—even as firearms ecommerce grows at 8.8% annually (IBIS World). This guide

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How Lorissa’s Kitchen Used A Targeted Campaign to Surpass a Leading Competitor

Introduction Breaking through in a competitive market is tough—especially when a dominant competitor has strong consumer loyalty. Lorissa’s Kitchen (LK) found itself in this exact situation after a fresh rebrand. Despite offering high-quality, protein-packed snacks, LK struggled to gain visibility against an established competitor, Chomps. Through a strategic Google Ads

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11 High-Caliber SEO Tactics for Firearms Companies

Online gun and ammunition sales are booming. Between 2019 and 2024, the industry grew to $3.4 billion in sales with an impressive 8.8% CAGR, according to IBIS World. However, many firearms companies are failing to capitalize on the massive SEO opportunity they have to capture their share of this growth.

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How Strategic Category Page Optimization Boosted Non-Brand Traffic by 95%

Ecommerce brands face a consistent challenge: how to rank for competitive transactional keywords that drive meaningful sales. Category pages, often targeted for non-brand keywords, compete with established players and marketplaces, requiring a sophisticated, multi-faceted SEO strategy. The competition is especially high for firearms companies doing SEO since they're restricted from

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MGWM

Director of Operations

Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.