MGWM
MGWM

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How Should We Expect Google Ads Targeting To Change In 2021?

Last month, Google accidentally teased a possible future for targeting on its ads platform. The story goes like this: when an advertiser went to add a keyword, they saw a new option, “Smart Matching.” They tweeted about it. Google quickly released a statement, saying it was a test meant for

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We're Hiring - Search Marketing Intern

About the Role This is a part-time position (10-20 hours/week) with a Twin Cities-based search marketing agency. We’re looking for a candidate with a passion for digital marketing to join our fast-growing company. You’ll execute strategy tactics for our growing list of SEO & Paid Search clients with the broader

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Google Ads Recommendations - Should We Trust Them?

For those of you who don’t know, a few years ago, Google started offering recommendations to advertisers to “increase your campaigns' performance.” For those of you who do know, Google is also notorious for playing an inch-by-inch game of cash grab with ad spend under the guise of “increasing performance.”

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MGWM

Sr. Manager, SEO & Operations

Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.