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Common Issues We See on Ecommerce Websites (And How To Fix Them)
There are only a handful of CMSs that are the staple of the modern ecommerce website, notably: Shopify Squarespace Magento Kentico Adobe / Omniture All of which come with their unique positives and negatives for SEO. Some issues - like Shopify's locked robots.txt file - are common across ecommerce websites
How To Identify and Measure SEO Performance Issues on E-Commerce Websites
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Ecommerce SEO Goals: How to Consider Each Objective
Common objectives we see with clients and prospective clients are a great insight into the ecommerce industry as a whole. It's easy to think the objective of revenue and return on investment (ROI) is the main goal for most ecommerce companies. However, ecommerce companies may engage SEO agencies for a
How to Power-Up Your Ecommerce Category Pages for SEO
With the rapid growth of ecommerce, there’s more competition than ever to capture organic traffic to category pages. What makes them so important? Category pages offer the biggest opportunity for you to earn new customers from non-brand organic rankings. Follow the recommendations in this article to power up your category
How to Scale SEO With Wildcard Content and Other News
This month's newsletter intro contributed by SEO team member Cristiana Hawthorne. Hello everyone, and happy December! We are right in the middle of the Q4 holiday season, and we're enjoying all the hustle and bustle... Even if it can get a bit crazy! We hope you manage to find some
How to Scale SEO with Wildcard Content
A high-performing SEO strategy requires thoughtful research and planning upfront. Quality in, quality out. But, spending too much time planning (inputs) takes away from time that could be spent doing (outputs). We can balance the inputs and outputs by bringing scalable strategies to SEO. What do we mean by “scalable”?
