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Searchlite: What is Brave Ads? + Other Search News
Happy (almost) spring! These past four weeks have been chock full of fun events for our team. Before the snow melted, we got outside and hit the slopes at Afton Alps for one last run on the mountain. We also journeyed over to the charming cafe Stewart's for a delicious team
What Is Brave Ads? An Advertiser’s Guide
TL;DR: People are annoyed by ads, simply because they’re everywhere and can be intrusive. As a result, they’re flocking to privacy-first Browsers, Search Engines, & Ad Blockers in droves. One of the brightest stars in secure browsing is Brave, a browser built to protect user data above everything else. In
Searchlite: January's Major Google Changes + Other Search News
January was chock full of some pretty major Google updates, including a core algorithm update, the massive featured snippet update, a SERP redesign, and the introduction of the organic product carousel. Despite all this, we still had time to sneak in some fun events. Our team enjoyed Dan Morrison from
Organic Traffic Down? Here's What to Do
Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors. But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel
How to Measure SEO Value in 2020 and Beyond
Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value
6 Simple Tips to Optimize Your Ecommerce Category Pages
Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled
