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SearchLite - Don't Sleep on Category Page Content
This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in
Don't Sleep on Category Page Content: 6 Tips to Drive Results
Category pages are some of the most important pages on an E-commerce website. They organize products into comprehensive grids, act as shopping hubs for site visitors, and can play a key role in your E-commerce SEO strategy. Don't sleep on category pages, folks. If you've covered your technical bases and
How a PPC Strategy Refresh Increased Closed Won Revenue By Over 1,000%
Parallax provides industry-leading resource management software to professional service companies. By late 2022, Parallax had been advertising on Google for over a year with little tangible results. Leads were inconsistent, and measurement was uncertain. That’s why they approached Uproer. We conducted a strategy development project to help Parallax turn their
SearchLite - Optimize Your Work Day with These Marketing Tool Hacks
Hello and happy February! Aren't you glad January is finally over? Sometimes it feels like we spend the whole first month of the year in catch-up mode. Now that 2024 is in full swing, any hack to help me work smarter and not harder is welcome! This month's edition of
How to Grow SaaS Leads Using ROI-Driven Content
If you’ve done SEO or content marketing for SaaS, you’ve probably experienced the ultimate “blank page” problem of creating a content strategy from scratch. Where to begin? Which keywords to target? Which topics and content formats will actually grow leads? The feeling is overwhelming. It’s at this point that many
Technical SEO for SaaS Companies: How Important Is It?
Technical SEO is dead! Okay, maybe not. But how important is it, really? How much valuable time and effort should SaaS companies invest in technical SEO when there are so many other opportunities competing for their time and attention? After all, SaaS websites are usually relatively simple, especially compared to
